Veteran Tamil producer Panchu Arunachalam criticised that the present artists and technicians in Tamil Cinema are only targeting money. In Nandha Nandhitha audio launch, he says, "The present generation artists always trying to raise their salary, not the standard of cinema. Remember, Isaignani Ilayaraja took more than 100 films to raise his salary from Rs 25000 to 1 lakh. That is his passion towards cinema. Nowadays, I couldn't seen such passion in the Industry."
Story first published: Friday, September 9, 2011, 11:27 [IST]