With a marketing strategy running round the clock, Shah Rukh Khan has almost managed to blend RA.One into our everyday lives. After over six months of aggressive promotions, the film is finally set to hit the big screens on Diwali. And here's the last leg of the run that is trying its best to make sure the film hits a jackpot. RA.One will open in approximately 5000 screens worldwide, which makes it the biggest Bollywood release ever. In India alone, the film occupies over 3,500 screens, which is easily 30 per cent more than the last big release, Salman Khan's Bodyguard.
Story first published: Tuesday, October 25, 2011, 16:11 [IST]