"Robot", the Rajinikanth-starrer which became the second highest grosser among Indian films and spawned a slew of Rajini jokes, is set to come to the laboratory of IIM-Ahmedabad. As part of an elective course called "Contemporary film industry: A business perspective", students of the postgraduate programme at IIM-A will take up "Robot" or "Enthiran" as a case study to analyse the business of cinema and its success story. The course will also study "Muthu", another Tamil film starring Rajinikanth. The movie was later translated into Japanese as "Muthu Odoru Maharaja" or "Muthu: The Dancing Maharaja".
Story first published: Thursday, December 23, 2010, 12:17 [IST]